It’s no surprise that Amazon gathers data about you from your purchases. Buying lots of cat litter leads the site to assume you have cats, while purchasing many anti‑acne products might make it think you’re prone to breakouts.
Even though we know Amazon tailors the shopping experience using purchase history, seeing all those personal inferences listed together can still be shocking, especially when the details feel overly personal.
A Threads user discovered this part of her Amazon settings where the company displays what it thinks about you. Alongside harmless guesses like “Shops from women’s departments” and “Probably owns a Shark robot vacuum,” she saw the label “has flat buttocks.”
She posted on Threads: “I stumbled upon a page of assumptions Amazon made about me based on my purchases and I’m literally speechless. I mean it ain’t wrong but damn did you have to call me out like that?”
Within a day the post racked up over a million views, with many people curious about what their own Amazon profiles might reveal. Here’s how you can look.
On a desktop, hover over the greeting “Hello, [your name]” in the top‑right corner, click “Account” under “Your Account,” then choose “Shopping preferences” under “Ordering and shopping preferences.” Scroll to the bottom and click the blue link “Manage your information” to see what Amazon has recorded about you.
In the mobile app, tap the hamburger icon on the bottom menu, go to Account → Shopping preferences → About you.
For me, Amazon noted that I “practice photography,” “play collectible card games,” and am “invested in the Apple ecosystem.” All of those are true, and it even complimented me for reading “diverse non‑fiction,” which I gladly accept as a sign of being an open‑minded knowledge seeker.
Other colleagues found that Amazon correctly identified their interests in vinyl records and ceramics, as well as a preference for “natural materials” in home decor and clothing that “prioritizes comfort.” None of us got the “flat buttocks” label, but the Threads user speculated it appeared because she had bought “butt scrunch leggings.”
Tech companies know a lot about us, and it’s unsettling to realize how closely they monitor our platform usage. We live in an era of alarming surveillance, but at least I can take comfort in the fact that Amazon doesn’t think my butt is flat.