Amazon Partners with Swedish Startup Einride for Electric Freight Trucks

Author: Tech Daily

Einride is introducing 75 of its electric heavy-duty trucks to Amazon’s Relay freight network through a new agreement that provides the Swedish startup with a foothold in the e-commerce giant’s operations. Under the deal, announced Tuesday, Einride will also install charging stations at five U.S. locations.

Amazon will not purchase or operate the electric vehicles. Instead, Einride retains ownership and management of the trucks, utilizing its proprietary Saga AI software, while Amazon’s Relay freight network drivers can access them. Launched in 2017, Relay is a mobile application enabling truck drivers to secure hauling assignments through Amazon.

Roozbeh Charli, who assumed the CEO role nearly a year ago, described the partnership with Amazon as strong validation of the startup’s technological capabilities and strategic direction.

“Deploying our intelligent platform within one of the world’s most sophisticated logistics networks allows us to accelerate growth while building industry-leading operational expertise,” he stated.

Einride has attracted attention and funding through its dual strategy for freight transport. The company has developed and now operates a fleet of approximately 200 heavy-duty, electric trucks for clients including Heineken, PepsiCo, and Carlsberg Sweden across Europe, North America, and the UAE. It has also engineered autonomous pod-like trucks, distinguished by their cab-less design.

This specific agreement with Amazon does not involve the autonomous pods.

Einride secured this deal at a pivotal moment: The startup is finalizing a merger with blank-check company Legato Merger Corp. and is expected to go public soon.

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While the agreement may not significantly impact Amazon, which holds a market cap of $2.7 trillion, it supports its low-carbon objectives. Amazon has stated its goal to achieve net-zero carbon emissions across all operations by 2040.

“This rollout is an important step forward in addressing one of the toughest challenges we face in decarbonizing our transportation network — electrifying heavy-duty trucking,” an Amazon spokesperson said in an emailed statement. “We’re excited to continue to collaborate with Einride and learn from these operations as the trucks hit the road.”

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