If there’s any question about Meta’s commitment to AI, the company’s latest move provides a clear answer: on Wednesday it unveiled a dedicated iPad app for its Muse assistant. That achievement comes far faster than Instagram’s 15‑year journey to a similar milestone, despite ongoing user demand.
Muse made its way to the iPad just a month after its debut on the iPhone.
(It’s arguably easier to bring a text‑heavy assistant like Muse to the iPad, where image and video resolution play a smaller role.)
Since its September 8 launch on iOS and Android, Muse has accumulated more than 6.6 million installs, according to Sensor Tower. The app, now part of a growing roster of consumer‑facing AI agents, lets users link accounts to monitor email, meetings, bills and more, and to perform tasks such as booking reservations, ordering groceries, setting goals and making purchases.
To enable this, Meta has been expanding its partner network, which appears in Muse as “connectors.” Users can choose which connectors to add and sign into, based on how much of their online life they’re comfortable delegating to an AI agent.
With the iPad rollout, Meta refreshed this list with several newer partners, including business‑focused connectors like Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom, as well as connectors for Meta ad accounts. Notion and Granola were also added.
Meta also recently announced additional retail partners, such as Best Buy, Gap, Sephora, Walmart and Wayfair. These connectors let the AI shop on those sites and complete purchases on the user’s behalf. Because the technology is still nascent, users can still encounter issues when websites misidentify the agents as bots and block access.
On Tuesday, Meta said it is collaborating with industry partners on a technical solution to this problem: an open standard that would let personal AI agents identify themselves to businesses, helping companies separate legitimate bots from malicious ones.